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Nike Brand Management
This is the case study of Nike, the following parts are extracted from the full report. Full explanations can be found within the full report, it contains the completed answers in detail from the angle of management & corporate identity.
About Nike:
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Task 1:
Undertake secondary research in order to fully understand the brand and to uncover insights.
Using this develop (i) a brand map which fully captures points of difference and (ii) a brand mantra.
(i) Nike's Brand Map
(ii) Nike's Brand Mantra
Professional sportswear
Task 2:
Apply the customer-based brand equity (CBBE) concept to your selected brand and critically evaluate the key dimensions of the brand using the CBBE pyramid or related framework.
Nike's Customer-Based Brand Equity Pyramid
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